Investor Relations
Let's Build Turkey'sWellness RevolutionTogether.
A world-class transformation campus in the heart of the Aegean. 12-guest boutique capacity, high margins, recurring revenue model.
Total Investment
Year 3 Revenue
Gross Margin
Payback Period
Global Market
Wellness Tourism
A Trillion-Dollar Market
According to the Global Wellness Institute, the global wellness tourism market grew from $720B in 2019 to $1.2T in 2025. The 2030 projection is $1.8T. Turkey ranks 6th globally in wellness tourism, yet the boutique segment is virtually empty.
Source: Global Wellness Institute, 2024 Report
Global market (2025)
Annual growth (CAGR)
Turkey ranking
Turkey wellness revenue
Competitive Landscape
Global Standards,
Turkish Pricing
The world's best retreats are concentrated in Europe and Southeast Asia. There is no serious player in this segment in Turkey. GreenUrla offers global quality at half the European price.
| Facility | Location | Price/Week | Capacity | Focus | Sport Science |
|---|---|---|---|---|---|
| SHA Wellness | Spain | €4,000–€12,000 | 120+ | Medical Detox | — |
| Lanserhof | Austria/Germany | €5,000–€15,000 | 70+ | Longevity | — |
| Kamalaya | Thailand | €2,000–€5,000 | 80+ | Wellness & Spa | — |
| Viva Mayr | Austria | €3,500–€7,000 | 50+ | Gut Health | — |
| The Ranch Malibu | USA | €7,000–€10,000 | 20 | Fitness & Detox | Basic |
| LifeCo Bodrum | Turkey | €1,500–€3,000 | 40+ | Detox & Fasting | — |
| GreenUrla | Turkey | €3,200–€4,800 | 12 | Sport & Wellness | Scientific (Hyrox, PT, Running) |
Sport Science Focus
None of the competitors offer Hyrox, gait analysis, or scientific PT. GreenUrla is the sole player.
12-Guest Limit
SHA takes 120+, Kamalaya 80+. 12-guest cap means full personalization and premium experience.
Price Advantage
Half the price of European competitors at the same quality. Turkey's cost advantage flows directly to margins.
Business Model
Unit Economics &
Revenue Structure
Weekly Unit Economics
12 guests × 1 week (full occupancy scenario)
Retreat Programmes
12 guests × 44 weeks × avg €3,800
Corporate Wellness
~8 corporate events/year × avg €48K
Membership & Returns
Annual membership + seasonal returning guests
Digital & Other
Online programmes, branded products
Financial Projections
5-Year
Growth Plan
Capacity: 12 guests | 44 operational weeks/year | Avg price: €3,200–€4,800/person/week
| Occupancy | Guest-Weeks | Avg Price | Revenue | EBITDA | Net Profit | |
|---|---|---|---|---|---|---|
| Y1 | 45% | 238 | €3,200 | €762K | €198K | €152K |
| Y2 | 62% | 327 | €3,600 | €1.18M | €390K | €310K |
| Y3 | 78% | 411 | €4,000 | €1.64M | €610K | €492K |
| Y4 | 85% | 449 | €4,400 | €1.97M | €788K | €640K |
| Y5 | 88% | 465 | €4,800 | €2.23M | €938K | €762K |
* Guest-weeks = 12 guests × 44 weeks × occupancy rate. Corporate and digital revenue not shown separately, included in total revenue.
Total Investment
Tiny house + equipment + working capital
Payback (Years)
Via cumulative net profit
5-Year Total ROI
€440K investment vs €2.36M cumulative profit
Mature Net Margin
Stable from year 3
Use of Funds
Where Does
€440K Go?
Roadmap
Our Growth
Plan
Phase 1 — Q2–Q3 2026
Construction
- Land & landscaping
- 6 tiny house setup
- Sport equipment
- Kitchen & common area
Phase 2 — Q4 2026
Launch
- Soft opening
- First 3 programmes
- PR & influencer
- VIP list activation
Phase 3 — 2027
Growth
- 6 programmes active
- Corporate portfolio
- Membership system
- Digital platform
Phase 4 — 2028+
Scaling
- Capacity 12→18
- 2nd location
- Franchise model
- International market
Why Now?
6 Core
Advantages
Category First
No scientific sport + wellness retreat exists in Turkey. The market is undefined — we will define it.
Cost Asymmetry
With €440K in Turkey, we build what costs €2M in Europe. Same quality, 60% lower cost.
Price-Value Arbitrage
SHA charges €8K/week, we charge €3,800. Same target profile, half the price. Occupancy advantage.
9-Month Season
Aegean climate allows March-November outdoor ops. Same season length as Thailand, 2-3 hour flight from Europe.
Returning Guests
Wellness retreat guest return rate is 40-60%. Annual membership multiplies LTV (lifetime value).
Path to Scale
Modular structure + standard programmes = 2nd and 3rd locations replicable. Franchise potential.
Contact
Become an Investor
Would you like to be part of the GreenUrla story? Contact us for a detailed business plan, financial projections and investment options.